Writing Press Release on The Cure for The Common Cold Has Been Found Paper
the subject is THE CURE FOR THE COMMON COLD HAS BEEN FOUND
Important Things to Remember for a Press Release
First page
For Immediate release
Contact name and Number
Date on 1st or 2nd page
Headline
Need, Concern, Interest
Quote by Identified Expert
- Negative concern of Inaction
- Negative concern of inaction
Positive consequences of action
Identify Client
Client Solution
End of 1st page -more-
Second page
Add slug line One word headline -2-2-2-2-2-
Mental rehearsal of visualization step
Partial consequences of action
Sponsor/Company information
Hashmarks at the end ###
