Global Marketing in the 21st Century Discussion
The above video features former VP of Brands & Insight at Anheuser-Busch-Inbev, Frank Abenante, discussing the merger between Anheuser-Busch (AB) and Inbev, becoming the largest multinational drink and brewing company in the world, and Global Marketing in the 21st century.
After having watched the video:
- What are some of the key marketing strategies mentioned by Mr. Abenante, in order to compete in a 21st century global economy?
- How has the merger between AB and Inbev impacted both companies (internal factors) and their respective global industry (external factors)?
- Research and choose another significant merger between two large multinational corporations, and provide a discussion on how it impacted their goods/services and the competition.
