Avila University Perfect Petals Weddings & Events Florist SWOT Situational Analysis
I don’t know how to handle this Marketing question and need guidance.
Please discuss the company strengths, weaknesses, opportunities and threats using SWOT situational analysis. The of the name company: Perfect petals weddings and events florist. location: Kansas City, Missouri
https://www.perfectweddingsandeventsflorist.com/ga
The Internal Environment
Review of current marketing strategy and performance
Describe the firm’s current marketing strategy with respect to products, pricing, distribution, and promotion. Which elements of the strategy are working well? Which elements are not?
Describe the firm’s current performance (sales volume, market share, profitability, awareness, brand preference) compared to other firms in the industry. Is the performance of the industry as a whole improving or declining? Why?
If the firm’s performance is declining, what is the most likely cause (e.g., environmental changes, flawed strategy, poor implementation)?
Review of current and anticipated organizational resources
Describe the current state of the firm’s organizational resources (e.g., financial, capital, human, experience, relationships with key suppliers or customers). How are the levels of these resources likely to change in the future?
If resource levels are expected to change, how can the firm leverage additional resources to meet customer needs better than competitors?
If additional resources are not available, how can the firm compensate for future resource constraints (lack of resources)?
The company SWOT would have the following information listed below. I don’t know if I posted this in my original question.
Strengths
- Local and personable
- Unique bouquets for any occasion
- No overhead cost- operates out of home
Weaknesses
- Pricing on website is hard to find
- Smaller business
- Inconsistent social media posts
Opportunities
- Adding order online options
- Adding pricing range on website
Threats
- Pandemic (lack of events in the last year)
- Budgets being smaller for events
- New florist utilizing buying online
- Competition in general
