Stetson University Tapestry Segmentation Discussion
In the Unit 11 reading, you were introduced to Tapestry segmentation which uses a combination of geographic, demographic, and lifestyle characteristics to classify consumers. To explore segmentation resources in more detail, complete the following steps:
1) Go to the ERSI site and review the Tapestry segmentation page. Identify three segments that you would expect to find in your zip code.
2) Then, copy this URL into a browser, ( https://www.esri.com/en-us/arcgis/products/tapestry-segmentation/zip-lookup) and explore your community’s characteristics by entering your zip code. (You can select any two search topics). Review/explore the results, which will populate toward the bottom of the screen.
3) After completing steps 1 and 2 above, prepare a discussion response in which you:
- Compare the segments that are found in your zip code with your initial prediction.
- Discuss the extent to which you believe these are accurate descriptions of the main segments of people who reside in your zip code.
- Discuss anything that surprised you or anything you found interesting when exploring these segmentation resources/sites.
