NYU Sephoras Purpose Comes to Life Through Action Consumer Behavior Article Analysis
read an article: https://deloitte.wsj.com/articles/sephoras-purpose…
Responses:
1. Provide the complete citation to the article in APA format.
2. Summarize the article.
3. Discuss the consumer behavior concepts that are relevant to explaining and evaluating the article.
4. Provide a personal perspective on the situation or company (e.g. what they are doing right/wrong, what the future holds, how consumers or competitors will respond, etc.).
5. briefly discuss the most interesting points of the article .
