Havard University Bravia XR 8K LED by SonyNew Campaign Launch Presentation
Final Assignment
New Campaign Launch – You are tasked with preparing a strategy for a new product category launch for a business. Build a marketing campaign that includes organic search, paid search, an A/B testing framework and an audience strategy.
Incorporate the following:
-Technical SEO
-On-Page SEO
-Audiences
-PPC campaign specific to this category (brand and non-brand)
-Bid Adjustments
-Email Segmentation
-Attribution
Some Thought Starters
-What is the new category?
-Who would be interested in this category? (Identify your customer)
-Who do you know that falls into this target customer? (Existing CRM)
-How will you reach your customers in search?
-Identify KPIs for your campaigns
My requirements: (1). PowerPoint (2). 800 -900 words speech draft (Word file) to complete the final presentation
