SU Customer Segments Discussion
Professor and everyone,
- How will you reach the necessary Channels to communicate with your prospective Customer Segments?
- What type of relationship does each of your Customer Segments expect you to establish and maintain with them?
- What questions or uncertainties do you have about the brand you would like to create?
I would think and listen to the great ideas that comes my way. Next I would identify what would be needed and be a great fit for the center. Then I would take notes of what the parents and students are suggesting. Finally would converse with all of the students and parents. The segments that I would reach out to the students and parents would be as follows:
- Social factors,
- Economic factors,
- Demographics,
- Product uses,
- Behavioral preferences
By having these segments it will let the people understand the meaning of the recreational center and what will take place there. The questions I would asked that would benefit the recreational center and to have everything in perspective for the students, parents, and faculty and staff is: Who do you want to reach? What value are you providing? Want your brand to be remembered?
These are a few questions that would be asked pertaining to my business of the recreational center.
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