Walden University Benefits of the SWOT Analysis Discussion
Respond to these post in the following way:
Provide a suggestion for an additional example of the benefits of the SWOT results for this organization to better support your colleague’s posting, including a rationale for your suggestion.
Post #1
The name Harley Davidson is well known throughout the Motorcycle industry. Remaining a valued competitor, Harley Davidson knew that several internal changes within the organization were needed, as a result of declining sales. Dyer et al. (2018) supported the need for organizational changes due to the environmental climate caused by the economic recession in 2008. Sales and profits were directly impacted by the poor economy. All contributing factors included poor product design that was less than appealing and emerging competitors. Facing with deciding how to retain a competitive advantage, Harley David found it critical to use a better management strategy that would provide the most value. A SWOT analysis was determined to be the most effective management tool to provide the most positive outcomes to resolve the challenges.
Getting the Most Out of a SWOT Analysis
A SWOT is a strategic planning tool. It provides an analysis in four distinct areas focusing on organizational strengths, weaknesses, opportunities, and threats. Each area helps organizations to determine if improvement or modifications are needed. Harley Davison’s discover a lack in product appeal and performance. Honda was gaining a competitive edge. Roberts (2013) concurs that A SWOT analysis is capable of revealing the strengths and weaknesses as well as disclosing the opportunities and external threats to organizations.
Reinventing and reorganization were instrumental to producing apparel for consumers. An example is an increase in consumers sales due to its retail appeal to customers. This improvement was a direct result of product branding. Offering new apparel, that included clothing and a Harley David’s Doll, increased Harley Davidson’s profitability. A redesign of its current motorcycle coined the Hog” paved the way for the innovation and production of a more compact motorcycle that appealed to its global customers. Listening to and accounting for changes in market trends was addresses using the threat and opportunity areas of the SWOT assessment areas. Knowing a need existed and using the SWOT assessment created a resolution to meet these challenges. Deciding to use the SWOT Analysis provided the most rewards, which aided in Harley Davidson reclaiming its completive advantage in the market industry.
Harley Davidson’s decision to move forward with a new strategic management approach had unforeseen opportunities, that helped to enhance its strengths while improving its weaknesses. The overall success of the SWOT analysis further assisted in the reorganization, reinventing, and reforming of companies facing periodic market trends.
Continuous monitoring and timely evolution of organization processes are necessary for continuous growth. The profitability of its branding process increased sales in the United States but has slowed gained leverage among its international customers. Swot was a successful strategic planning tool that allowed Harley Davidson to reclaim its place as a viable market competitor.
Post #2
The principal Harley-Davidson cruiser Originated in Milwaukee, Wisconsin, in the 1900s. The Davidson siblings: William, Walter, and Arthur. Harley planned and fostered the bicycle, and its three-torque motor in their family shed. The machine went through numerous refinements until 1903 when the men set up the Harley-Davidson Motor Company and created three of their motorcycles available to be purchased. Over some years, both interest and creation developed at a solid rate. By 1907, the organization had started to publicize.
As evidenced by its growth during and following world war I, Harley-Davidson’s strength proved successful for the organization. The beginning of WWI helped Harley-Davidson. The cruiser, having done well in its usage by police, was also used by the military.
SWOT data specific to Harley’s strengths are utilized as they build and enhance their products. Harley-Davidson has assembled the ability to enter new business sectors and making an accomplishment of them. The extension has assisted the association with building another income stream and enhance the financial cycle hazard in the business sectors it works.
The organization has an undeniable degree of consumer loyalty. The organization is committed to client relationships, and the executives have accomplished a significant degree of consumer loyalty among present clients and excellent brand value among potential clients.
