UW Seagram’s Culture Change Case Study
After reviewing the case and reflecting on the course material, please prepare no more than 6 pages double spaced addressing the following:
-Brief outline of the facts
-What were Seagram’s biggest business challenges? Why did it need to change?
-Why did Seagram turn to its values initiative?
-How did the company go about the change process? What were the key actions taken?
-What if anything would you have done differently?
