California NU Introducing a New Product Line in The Market Question
Sony is introducing a TV with a 65-inch Ultra HD TV wide screen that has 4 times more pixels than existing HDTVs with an advanced signal processing system. The TV’s introductory price is $10,000.
In a 3-4 page, double-spaced paper, address the following questions:
- Who should be Sony’s initial target market? What are the target consumers’ demographics and psychographics? How can Sony locate and reach them?
- How would you identify the innovators for this product?
- Is the new model a continuous, dynamically continuous, or discontinuous innovation? Explain your answer.
- Describe how Sony can use the “five product features that affect adoption” in order to speed up the diffusion of its new TV model.
