MGT 370 DePaul University Kid Whiz Unisex Indoor Playground business Plan Paper
The assignment is to make a business plan:Title Page
Name of company, date, contact information, etc.
Table of Contents
Executive Summary
- Business Concept – Elevator Pitch
- Company
- Problem/Opportunity (Value Proposition in $’s)
- Your solution
- Business Model ($’s)
- Market Potential ($’s) & Competition
- Sales Approach
- Management Team
- Required Funding and its Use
- Abbreviated Income Statement
- Exit Strategy
Main Sections
I. Company Description
- Elevator Pitch
- Mission Statement
- Objectives
- Business Model
- Summary of Activity to Date
- Current Stage of Development
- Competencies
- Keys to Success
- Location and Facilities
II. Product or Service
- Problem/Opportunity
- Your solution
- Technical/Operational Description
- Benefits to customer (Show $’s)
- Differences from current offerings
III. Industry Analysis
- Industry Overview
- Supply and Distribution
- Technological Factors
- Seasonality
- Economic Influences
- Entry Barriers
- Regulatory Issues
IV. Market Analysis
- Definition of Overall Market
- Market Size and Growth
- Market Trends
- Market Segments
- Targeted Segments
- Customer Characteristics & Needs
- Purchasing Decision Process
- Product Positioning
V. Competition
- Profiles of Primary Competitors
- Products/Services, Revenue, & Market Shares
- Competitive Evaluation of Product
- Distinct Competitive Advantage
- Competitive Weaknesses
- Future Competitors
VI. Marketing and Sales
- Products Offered
- Pricing and Pricing Strategy
- Distribution (Placement)
- Promotion
- Advertising and Publicity
- Trade Shows
- Partnerships
- Discounts and Incentives
- Sales Force
- Sales Approach
- Sales Forecasts (Bottom’s Up)
VII. Operations
- Product Development
- Team
- Costs
- Timeline
- Risks
- Manufacturing /Order Fulfillment
- Production Processes
- Production Equipment
- Quality Assurance
- Administration
- Key Suppliers
- Product / Service Delivery
- Customer Service and Support
- Human Resource Plan
- Facilities
VIII. Management and Organization
- Management Team
- Open Positions
- Board of Directors
- Key Personnel
- Organizational Chart
IX. Development and Milestones
Time may be specified on a relative scale rather than specific calendar dates. Milestones may include some or all of the following:
- Financing Commitments
- Use of Funds
- Company Development Milestones
- Prototype, Testing, Launch
- Signing of Significant Contracts
- Achievement of Break-even Performance
- Expansion
- Additional Funding
- Any other significant milestones
X. Risks and Contingencies
Some common risks include:
- Increased competition
- Liability
- Suppliers’ failure to meet deadlines
- Regulatory changes
- Change in business conditions
XI. Capitalization and Structure
- Legal Structure of Company
- Present Equity Positions
- Deal Structure
- Exit Strategy
XII. Financial Projections
- Assumptions (Start date, commissions, tax rates, average inventory, sales forecasts, etc.)
- Financial Statements (Balance Sheet, Income Statement, Cash Flow Statement)
- Break Even Analysis
- Financial Resources
- Financial Strategy
XIII. Summary and Conclusions
Appendices
- May include: Management Resumes, Competitive Analysis, Sales Projections, Any other supporting documents