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Capella University Importance of Storytelling Presentation

 

Create a brief slide presentation, with graphics, and preferably your  voice presenting, that analyzes the tools and strategies that leaders  can use to build trust and collaboration, and explains why you believe  storytelling is one effective tool for you to use to lead your team.

The Creating a Presentation in the MBA Program Resources and the Guidelines for Effective PowerPoint Presentations [PDF] document will help you with this presentation.

The Ariel Group explains that a story needs to follow a basic  four-step format that gently leads the audience into the story, through  the story, and connecting the story:     

Use this format, based on page 9 of the Ariel group resource, to create six slides (including cover page and references):

  • Slide 1. Cover slide with title and your name, and a graphic for  interest (be sure to credit graphic artist in the reference slide).

Slide 2. Introduce the subject matter or business content, much as the introduction to a paper would do.     

  • Conversation example: “I think you’ve been doing a great job  heading this initiative despite the hiccups you’ve encountered along the  way. I want to make sure you don’t beat yourself up over this too much .  . .”

Presentation example: “Today I would like to speak to you about a new marketing strategy for our product . . .”

NASA example: “NASA has a reputation for communication issues among teammates, but our team is going to change all of that.”

Slide 3. Provide an overview of the importance of storytelling.  Specifically, analyze at least two tools leaders can use to build trust  and relationships, foster collaboration, and help employees feel engaged  with their work (storytelling is one of those tools; mention one or two  others). Also, explain ways in which leaders use storytelling to build  trust and relationships.

Slide 4. Transition into the story. This slide should transition  into your story, setting the expectations of the audience of what is to  come.     

Conversation example: “In fact, back when I was a team leader, I had a similar experience . . .”

  • Presentation example: “Let me share with you a story to illustrate a vision of how we can work together . . .”
  • NASA example: “I once worked at another company that had some  major communications issues. It wasn’t life or death like here at NASA,  but we did have some serious problems in communications that impacted  our ability to be effective.”

Slide 5. Tell the Story. This slide should actually tell your story:     

  • Set the stage.
  • Describe the conflict.
  • Describe the resolution.       
  • Example: “It’s 2012. I’m out on the soccer field with my son when he turns to me and says . . .”
  • NASA example: “About 10 years ago I was working as a shift  leader at a manufacturing facility where safety was supposedly part of  the culture, yet we had a frighteningly bad safety record . . .”  Continue the story.

Slide 6. Connect the story to a teaching point or subject matter. This slide should bring your story back to the issue at hand.     

  • Personal learning: “What my son said to me reminded me so  powerfully that there is always a fresh, new way to look at any  challenging situation.”
  • Message for the group: “Ladies and gentlemen, are we willing to  shift our marketing strategy in a whole new direction, to take a risk in  the way that my son did? I certainly am.”
  • NASA example: “In this situation, we learned this and that. Here  at NASA, we can do the same thing. We can prove that communications  this and that.” Think of this like explaining the moral of the story.
  • Slide 7. References. Include references here.

Deliverable Format

  • Presentation. Attach a PowerPoint presentation  that has a cover page, five content slides per the above, and a  references slide. You must have exactly seven slides—learning to follow  established guidelines is important in school and the workplace.
  • Resources. Note that your slides should not be  text heavy. However, you should make ample use of presenter notes. While  the presenter notes do not have to be a word-for-word transcript, they  should be very close to what you would or do say in your audio. You may  optionally use the slide software recording tools to record audio of  your slides—you actually telling your story.
  • Refer to the writing resources in the MBA Program Resources,  especially paying attention to the MBA Academic and Professional  Document Guidelines, under Writing Skills, for more information.

Evaluation

  • By successfully completing this assessment, you will demonstrate  your proficiency in the following course competencies through  corresponding scoring guide criteria:
  • Competency 2: Apply leadership strengths and behaviors to workplace situations.     
  • Apply storytelling skills to a workplace situation where trust and collaboration are essential.

Competency 3: Recommend evidence-based strategies for leading and collaborating in complex environments.     

  • Analyze the tools leaders can use to build trust and  relationships, foster collaboration, and help employees feel engaged  with their work. 
  • Explain ways in which leaders use storytelling to build trust and relationships. 
  • Competency 4: Communicate effectively through academic and professional writing.     
  • Develop text using organization, structure, and transitions that  demonstrate understanding of the relationship between the main topic  and subtopics.