BUSI 645 University Canada West Xiaomi PPC Campaign Report
In this assignment, you are asked to create a plan for your future PPC Campaign. Assume that you are going to promote any website on the Internet (small to medium business, excluding your own Shopify store)
Here are the step by step assignment descriptions:
1) Read Chapter 6 and revise the presentation from the class.
2) Before you start, consider extending your learning by watching a few more videos on YouTube, specifically videos about Google Ads or BingAds.
3) OPTIONAL: Consider opening a free account on BingAds.Microsoft.com or on Google.com/ads. This step is completely optional, but it may be helpful in order to learn how things work in practice. I made this step optional, given that this might be a quite time-consuming activity, and it requires time and patience, just like in the case of creating your Shopify store.
If you do decide to open your account at Bing or Google Ads, please make sure not to give them your credit card info, and also, very importantly, make sure to PAUSE your campaigns so you don’t get charged. Also, note that Google will most likely know or require your credit card info, so I would try with BingAds instead.
4) Now think about your strategy for a moment. Decide which of your products/services from the Shopify store you want to particularly promote on Google? Where will you sell your products (in which regions)? What are the key phrases that you plan to use? What are the devices that you will advertise on? What type of campaign will you use (e.g. Search, or Display, etc.).
5) Now you are ready to start filling the attached PPC Plan template. Answer all grey fields for the purpose of this assignment.
Please, pay attention that the template has two tabs – one is for general information and the other is for one campaign. You need to feel in both.
| General Info About the Account / Setting | |
| Your Name: | |
| Describe the main purpose of your PPC promotion: | |
| Brief information about the business and its target market | |
| Key products / services to be promoted by PPC campaign | |
| Information about your campaigns (at least two campaigns). Describe the purpose / intention of each campaign – one at a time. | Campaign #1 will be used to promote: ….. Campaign #2 will be used to promote: … |
| Geographic regions (explain why) | |
| Devices (why) | |
| Website URL |
