GCSU Business Strategy & Policies Starbucks Company Team Strategic Analysis Project
Using your STARBUCKS company, complete and submit the following components of the project.
- Introduction
- History & Overview of the Company
- Section 1: Internal Situation Analysis
- Internal Assessment & Analysis
- Capabilities & Resources Analysis (organizational structure, management, culture, financial condition – with ratio analysis if possible, an overview of resource capabilities, etc.)
- Description of products/service offerings
- Value Chain Analysis of one key product
- Overview of competitive strategy for one key product
Note: This component of your report should follow APA format including a title page, references page, in-text citations, and use Times New Roman, size 12 font. Your assignment should be at least 3 pages in length, not including title or reference pages.
