Brand Value and Loyalty & Customer- apply a luxe line for ALO yoga brand
- Consumer Engagement – How will you actively engage your consumer and monitor performance?
- Select one of the 3 major types of engagement
- What are the KPIS that you can use to monitor performance?
- Brand Loyalty
- Using the Brand Loyalty Matrix, map out what are the important elements to your product
- How will you measure Brand Loyalty? How will you gain customer feedback? (Choose one of the 4 inquiries)
- Brand Equity and Value
- Choose one Brand Equity model to describe
- Choose two ways to determine Brand Value
- Determine Valuation via discounted cash flow or P/E Ratio
- Select one of the research models to explain
