Fashion Institute of Design and Merchandising Brand Management Strategies Question
I’m working on a Management question and need guidance to help me study.
Complete the required reading and answer the following questions:
1. In what ways to luxury brands tap into consumer emotions that non-luxury brands do not?
2. Visit an online department store or cosmetic store. How do Masstige brands position themselves in relation to the competition? How is this reflected in pricing? Location (product placement on website)? Packaging?
3. Why are segmentation models important for brand management?
4. How are brand personas and archetypes related?
Required reading:
1. Brand Management Strategies Chapter 4: https://drive.google.com/file/d/1Rxp7HYr5X3dCkCDnn…
2. See attachment
3. See attachment
