University of Virginia The Marvel Way Restoring a Blue Ocean Discussion Board
I’m working on a business discussion question and need an explanation to help me learn.
Case Study
Answer both questions in paragraph format:
1. Who were the non-customers Marvel targeted?
2. There are several attempts to explain Marvel’s Success via competitive strategy but they fall flat: competitive strategy, in this specific case, neither predicts nor explains the outcome why?
I am attaching the file after you received the work.