Concord University Customer Relationship Management Essay
Written Assignment – CRM Literature Review
In this assignment you will complete a literature review which includes researching, analyzing, and writing on the topic of customer relationship management (CRM). The purpose of a literature review is to gain a more comprehensive understanding of a specific topic. For the purpose of this assignment you will locate three to five journal articles and summarize how each represent the study of customer relationship management. In your summary you will highlight similarities and differences between the literature you read, and what you believe the overall contribution of this literature is to the study of CRM.
