MAR 3250 Rasmussen University Key Features for Snazzy Sneakers Shoe Line Paper
To complete this assignment, first choose one of the following scenarios:
Scenario 1: Really-Rocking Retailer would like to improve the shopping experience of its customers by offering a more ergonomic and user-friendly shopping cart.
Scenario 2: Snazzy Sneaker Co. wants to launch a new athletic shoe line and needs help determining the key features to include in its new shoe design.
Next, in a minimum of three double-spaced pages (not including the title and references pages), do the following:
- Identify the scenario you chose and the marketing research objective for that client.
- Write a minimum of one SMART goal based on the scenario you selected.
- Explain how quantitative and qualitative marketing research could be used to achieve the objective. State which method is the best choice for your client and explain why.
- Using an Internet search and/or the library database, conduct secondary research to identify 3-4 credible sources of information that could be helpful for the project. Include a screenshot showing the search keywords you used and the search results you obtained from those keywords. List the resources you chose to use for this assignment on an APA-formatted references page.
- Provide 2-3 examples of the types of primary research methods you would use and discuss the types of information you would seek to collect through marketing research.
