Oakwood University Wk 4 Business Model Framework Zipcar Case Study Analysis
This week we will analyze a case study by Cate Reavis and Deborah Ancona, titled Robin Chase, Zipcar and an Inconvenient Discovery
SUMMARY
In October 2000, with just a couple of weeks, until the three-month-old car-sharing startup closed on its first round of funding, Zipcar co-founder Robin Chase made an alarming discovery: the amount of revenue that Zipcars had generated for the month of September was half of what she estimated. After spending the previous 10 months networking, building a team, overseeing technology development, seeking funding, and otherwise navigating the confusing maze of twists and turns that entrepreneurs face in launching new ventures this was one set-back she was not expecting. The question facing Chase was what could and should she do to set the company on a profitable course and fast while safeguarding the company’s developing relationship with its 430 members.
Learning Objective
- To introduce students to the MIT Sloan 4 Capabilities Leadership Framework as a way to evaluate a leader’s strengths and weaknesses;
- highlight the challenges and trade-offs entrepreneurs face in launching new ventures.
Instructions:
- Follow guidelines for writing a case study analysis are provided in the Course Resource module. These guidelines were adopted from the Ashford University Writing Center
- Case analysis report must be written according to APA standards.
- Attached is a 19 page complete case study on her.
- Also attached is a previous case I’ve done on CODES OF ETHICS paper that you can reference from to complete this week’s case.
- Your final analysis must include the following aspects.
- Who is Robin Chase
- Describe how she took on the various challenges
- How would you describe her leadership style
- What should she do? Explain in detail your reasons why you chose your answer.
