Los Angeles Valley College Chapter 1 Matt Matros Marketing Discussion
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- Matt Matros founded the Protein Bar restaurant based upon his own experiences of using a high-protein diet to lose weight. Matros found his diet effective, but it was hard to create protein shakes and other high-protein items with an active lifestyle. Matros, therefore, created the Protein Bar, a restaurant offering high-protein, healthy options.
POST an answer to the following questions:
- 1) Who is Matt’s target market?
2) What products should Matt offer?
3) How should Matt price his products?
- 4) What promotional strategies should Matt use?
5) Where should Matt locate his restaurants?