1. Week 8 Assignment – Promotion and Pricing Strategies

   Introduction

   “Entrepreneurs must determine what to sell, to whom and how often, on what terms and at what price, and how to get the product or service to the customer. In short, a marketing plan identifies a company’s target customers and describes how it will attract and keep them. The process does not have to be complex.” (Scarborough & Cornwall, 2015, p. 274).

   Overview

   With this assignment, you will address some of the basic areas within a marketing plan and help to refine your strategies for creating a successful business.

   Instructions

   Using the business from the assignment, Feasibility Analysis, write a 3–4 page paper in which you:

   1. Identify its primary target market.
   2. Specify three methods you will use to research customer needs and wants.
   3. Describe the marketing mix: a) product, b) pricing strategy, c) promotion, and d) placement or distribution.
   4. Create a one-year advertising budget and plan that incorporates the use of various advertising media and publicity.
   5. Include at least two references outside the textbook.

   This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.The specific course learning outcome associated with this assignment is:

   • Create a marketing plan to help a business effectively promote its products and services.

For this assignment, you will conduct library and Internet searches to find a minimum of five scholarly articles appropriate to addressing the research topic you have selected for your course project. You may use what you find in your research to further refine your problem statement.

Preparation

Identify potential keywords appropriate for the problem statement you have chosen for your project.

As you begin looking for resources, refine your keywords or search terms based on what you find. For assistance, review the second study in Unit 3, Online Research Skills: Finding Resources. Additionally, you may find these resources helpful:

• View Get Critical Search Skills, linked in the Resources, and utilize the following links:
  • Select the best keywords.
  • Build your search.
  • Refine your search.

Finding Resources

If you need help searching for scholarly articles to use in your research, visit the Find Scholarly and Peer Reviewed Sources page, linked in the Resources. You can use search engines, such as the following, to locate and selecte external sources:

• Databases A-Z.
  • From the All Subjects dropdown menu, select Business to find databases that include business related journals.
• Database Guide: Summon.
• Journal and Book Locator.
• Google Scholar.

Instructions

Review the article abstracts, identifying the ideas and approaches addressed in each resource. Select those resources you think provide information most relevant to your problem statement. Remember, you also have a subscription to the Wall Street Journal that you obtained in Unit 1. This may be a useful source of information for you when compiling your resource list.

Compile the results of your searches until you reach a minimum of five sources. Evaluate your research sources to make sure they are valid, in-depth, and current.

Determine your strongest interests in your topic as well as any new information or trends that you find interesting and relevant to your project. Review your problem statement and refine it, based on the new information you have acquired as a result of your research.

Include the following information in your assignment:

• The problem statement you wrote for the Unit 5 assignment.
• A list of sources that includes a minimum of five scholarly articles that directly addresses your refined topic.
  • Each article reference should be identified using a formal reference citation style. Use APA citation style to earn a grade of proficient.
• Your refined problem statement, including the focus made possible by your research.

Use the following outline format for this assignment:

1. Title: References Located to Support Project Research and Writing.
2. Current version of your problem statement. Copy the problem statement you submitted in the Unit 5 assignment.
3. References to support project research and writing. For each of the five references:
   • Format the citation in a consistent style, with a preference for APA style and formatting.
   • Describe why this resource is relevant and useful for your research.
4. Based on your research, did you make changes to your problem statement?
   • I did not make any revisions to my problem statement based on my research: indicate Yes or No.
   • I revised and made the following changes to my problem statement based on my research: indicate Yes or No.
   • If you made revisions to your original problem statement, type your revised problem statement.

Submission Requirements

• Written communication: Written communication is free of technical errors that detract from the overall message.
• References: References and citations are formatted in a consistent style, with a preference for APA style and formatting.
• Number of resources: Minimum of five scholarly resources.
• Length of paper: Approximately two typed, double-spaced pages.
• Font and font size: Times New Roman, 12 point.
• PDF on the bottom is unit 5 problem statement needed.

First, review Chapters 8, 9, and 10 from the textbook and read the articles Sorry, Mark Emmert, there’s nothing minor about the minor leagues and Minor League Teams Defy Recession.

Next, in a 2- to 3-paragraph journal assignment, address the following:

• Product: How is a Minor League (MiLB) team’s product different than a Major League (MLB) team’s? Do you think the difference in product allowed MiLB to succeed during the recession?
• Place: How is an MiLB team’s place different than a MLB’s team’s? Did place play a role in MiLB’s recession success?
• Price: How is an MiLB team’s price different that a MLB’s team’s? In what ways did price help MiLB succeed during the recession?

Be sure to reference the articles as well as information from the textbook to support your responses. Feel free to reference additional course materials and other sources as necessary.

For additional details, please refer to the Module Four Journal Guidelines and Rubric document.

Indicate the effect each separate transaction has on investing cash flows. (Amounts to be deducted should be indicated with a minus sign.)

1. Sold a truck costing $49,000, with $25,600 of accumulated depreciation, for $11,600 cash. The sale results in a $11,800 loss.
2. Sold a machine costing $14,200, with $9,800 of accumulated depreciation, for $8,600 cash. The sale results in a $4,200 gain.
3. Purchased stock investments for $17,800 cash. The purchaser believes the stock is worth at least $33,600.
   

   	Cash flows from investing activities $0

The Internet of Things is not solely focused on home automation or private consumer products. Businesses are using the Internet of Things to manage supply chains and streamline various business processes.

For your main discussion post, analyze and explain what benefits or risks are associated with businesses adopting new Internet-enabled devices. After studying Chapter 4, has it changed your perception of the Internet of Things? Do the benefits of smart devices outweigh the risk of data loss or your privacy? Why or why not?

Please provide references to your statements.

Post your response (200-350 words)

Research and write a 1200-word planning report that describes what you consider to be the strategic imperatives of your selected advertisement by providing insight into the following areas:

• Consumer behaviour – Describe how relevant models of consumer behaviour can be applied to the campaign. Choose one or two of the theoretical models (e.g. purchase decision-making process, engagement/involvement factors and consumer roles, etc) and elaborate in relation to the product and/or product category.
• Situation/environment factors – Based on your research, develop a bullet point PEEST analysis that responds to your research into relevant situational factors in the broader social and market environment. Give 3-4 relevant factors for each section.
• Segmentation – Develop a segmentation table that describes at least four different segments that may exhibit demand for this product offering. Use the Roy Morgan and ABS sources as your guide and adapt as required for the product/product category.
• Target audience profile – Identify which segment (chosen from your segmentation table) would be the most profitable to target and write succinct narrative profile about this target audience (1-2 paragraphs). It might be a single segment from the table or a compound of elements from several.
• Advertising effects – Identify the advertising objectives and effects you believe this advertising campaign has been developed to achieve. Use the list of objectives and effects from the textbook as your guide. Choose 2-4 of the most significant ones and elaborate as relevant to the campaign.
• Media mix choices – Based on your research, identify at least two other media channels and vehicles that could be used to support the ‘big idea’ communicated in the advertisement; provide rationales for your choices.

Part B must show evidence of research by drawing from from the unit textbook and at least one (1) scholarly source and at least four (4) government, industry and/or trade sources to help frame and substantiate key points or claims. For the sake of clarity and economy, where possible you will focus the analysis primarily on the Australian market (i.e. what kinds of planning issues would need to be considered for the campaign and/or product category to operate effectively in Australian markets).

Review ‘Ethics Guide: Free Apps for Data’ on pages 142 – 143 of your text. Answer discussion questions 1-4.

Your submission should be a minimum of one page of content in length, answering each question with a substantive paragraph of 4–5 sentences in length. Please type the question as well as your answer.

1. Consider the decision to create a free application designed to harvest individual data.
   1. Is this decision ethical according to the categorical imperative (page 23–24)?
   2. Is this decision ethical according to the utilitarian perspective (page 42–43)?
   3. How would users react if they knew their data was being harvested in exchange for a free app?
2. Suppose Google becomes aware that apps in the Google Play store are harvesting user data unrelated to the function of the application.
   1. Does it have a legal obligation to find out which apps are harvesting data inappropriately?
   2. Does it have an ethical obligation to find out which apps are harvesting data inappropriately?
   3. Does Google provide free apps in exchange for individual data? Why?
3. How hard should Google work at curating apps in Google Play to ensure that appropriate permissions are set?
4. In 2014, Symantec found that 17 percent of all Android apps were malware in disguise.35 But a report by Google found that less than 1 percent of all Android devices had a potentially harmful application installed.36
   1. Is it ethical for Google to remove applications it considers inappropriate? Consider both the categorical imperative and utilitarian perspectives.
   2. Is it ethical for Google to limit permissions for certain applications? Consider both the categorical imperative and utilitarian perspectives.

• Review Jack Welch’s article “The Six Deadly Sins of Mergers and Acquisitions”
• Locate and post a link to an article published in the last 5 years in the The Wall Street Journal, or another reputable source, about a merger that did not go as planned.
• Which of these “sins” were committed, what issues arose as a result, and what behaviors could the organization have employed to prevent these errors?

https://jackwelch.strayer.edu/winning/mergers-and-…

Overview

Imagine you are the manager of a software development team working on new applications for your company, Optimum Way Development, Inc. The Marketing department has asked you to create a blog post that they can post on the company website to promote one of the applications your team is developing. The audience for this blog post is non-technical potential customers. You asked one of your developers to draft the blog post, which you will then revise before sending it to the Marketing department. The developer has just sent you the draft of the blog post.

Prompt

Review the attached blog post and revise it so the blog post uses appropriate:

• Style and tone
• Inclusive language
• Technical language/explanation
• Writing mechanics (e.g., spelling, grammar, punctuation)

You will be modifying the actual blog post to create a final product that can be given to the Marketing department (i.e., you will be making the desired changes within the document, not providing editing comments).

Guidelines for Submission

To complete this activity, you must submit a blog post.

The final blog post must:

• Be 400 to 500 words
• Be submitted as a Word document or PDF
• Completely address all of the requirements in the Prompt section