CC WK 4 The Real Difference Between PR and Advertising Essay
- Your mission is to prepare for the Battle. Read the following articles/chapters/podcasts and select one to report on. Write a one page paper, describing, analyzing and evaluating concepts from your selection.This assignment will be 3 pages title page, essay, and reference page this should be in APA format,
- Open Textbook
-
- Stokes, R. (2018). eMarketing: The essential guide to marketing in a digital world (6th ed.). Red and Yellow.
- Chapter 11: Search advertising.
- Chapter 12: Online advertising.
- Chapter 13: Social media advertising.
- Chapter 14: Customer relationship management.
- Chapter 15: Content marketing strategy.
- Chapter 16: Social media platforms.
- Chapter 17: Social media strategy.
- Chapter 18: Direct marketing: email and mobile.
- Chapter 19: Video marketing.
Social Media Advertising
- Online Marketing Institute. (2017, June 23). Infographic: Fundamentals of Facebook marketing.
- Pew Research Center
- Perrin, A., & Anderson, M. (2019, April 10). Share of U.S. adults using social media, including Facebook, is mostly unchanged since 2018. Pew Research Center.
- Pew Research Center. (2019, June 12). Social media fact sheet.
- Fast Company. (2018, March 15). What’s the future of video: Facebook, YouTube, or you? [Video].
- Marketing Speak. (2018, February 7). A true Facebook ad strategist tells all: Amanda Bond [Podcast].
- Marketing Speak. (2018, February 28). Secrets to social media marketing at scale: Laura Roeder [Podcast].
- Benes, R. (2018, February 22). How publishers can profit from buying Facebook traffic: Facebook’s News Feed change incentivizes traffic purchasing. eMarketer.
- Chadha, R. (2018, February 2). US social users head to YouTube, Facebook to watch videos: The two platforms are the most popular among consumers. eMarketer.
- Clark, J. (2018, February 26). Five tips you need to embrace today to successfully market with Snapchat. Forbes.
Public Relations
- Wynne, R. (2014, July 8). The real difference between PR and advertising. Forbes.
Customer Relationships
- PolyMatter. (2017, December 18). The grand theory of Apple [Video]. YouTube.
Sponsorships
- Sylt, C. (2018, March 20). How Hilton uses Formula One to drive bookings. Forbes.
- Witthaus, J. (2018, March 8). Why the Houston Open has struggled to land a sponsor after Shell. KHOU.
- IEG. (2018, March 5). Best practices: Adding sponsorship value. IEG sponsorship report.
- Janoff, B. (2018, March 15). State Farm ensures sponsor spend on college sports hits record $1.24B in 2018. NY Sports Journalism.
- Stokes, R. (2018). eMarketing: The essential guide to marketing in a digital world (6th ed.). Red and Yellow.
