University of The Cumberlands Lady Gaga Business Strategy Discussion
disc 1.
Table 2.1 compares companies according to different profitability measures.
- Which two of the six performance measures do you think are the most useful indicators of how well a company is being managed?
- Is the return on sales or return on equity a better basis on which to compare the performance of the companies listed?
- Several companies are highly profitable yet delivered very low returns to their shareholders during 2017. How is this possible?
- Disc 2. A firm’s strategy can be described in terms of the answers to two questions: “Where are we competing?” and “How are we competing?” Applying these two questions, provide a concise description of Lady Gaga’s career strategy (see Strategy Capsule 1.2).
