San Diego State University Volkswagen Commercial Marketing & Consumer Behavior Essay
Pages: 3-4 pages, not including works cited page
Prompt: Using at least 2 of the 3 texts by Shames, McKevitt, and Solomon, center an essay on the following:
Find a TV or Internet commercial and analyze how marketers are shaping our consuming behavior.
Consider these questions to guide your analysis on how marketers influence our consuming behavior:
1.How do marketers appeal to the more factor?
2.How do marketers convince us we’ll be happier if we buy this product?
3.How do marketers turn a desire into a “need”?
4.How do marketers create desire for the products they sell?
This essay will follow the general structure of an introduction with a clearly stated thesis statement, multiple body paragraphs, and a conclusion.
?Use direct quotes when citing from the sources from our textbook.
?Summarize the commercial video you have found to include a description of the product being sold and how marketers are appealing to consumers. This could be done in the introduction and/or the first body paragraph.
