California National University for Advanced Studies Consumer Behavior Research
Consumer Behavior Research Paper
Students will create a Consumer Behavior Research Paper in Week 3. Select a topic that interests you from the Chapters you are reading. You may tie this in with your current work or volunteer roles.
Examples of topics:
- How Covid-19 is affecting the consumer behaviors in xxxx industry.
- Why consumers are now saving, spending, or borrowing and what about their personality drives these behaviors.
- How my company is using consumer behavior research.
- Millenials and why they are so important to follow their trends.
- They Graying of America and how advertising approaches the elderly.
Your paper should be 5-7 pages, APA format and include at least 10 references. You can ask for assistance from the library and/or Writing Center. Be sure to review the rubric for the assignment before you submit your work.
Book: Schiffman & Wisenblit (2019). Consumer Behavior 12th edition. Pearson Prentice Hall.
eText ISBN-978-0-13-473499-6
Hardcover ISBN-978-0-13-473482-8
Chapter 9: Reference Groups and Word-of-Mouth
Chapter 10: The Family and its Social Standing
Chapter 11: Culture’s Influence on Consumer Behavior
