University of Michigan Whole Foods Market in the United States Discussion
Consider the hypothetical situation in which you are part of the marketing team of a management consulting firm. Your client is one of the following:
– Whole Foods Market, which is facing the challenge of maintaining its identity while incorporating new pricing and institutional strategies being pushed by its new parent company, Amazon. Your firm will be assisting in the development of a new institutional marketing campaign for WFM.
– Netflix, which is facing the challenge of being in the shakeout phase of the online streaming industry lifecycle and, therefore, shifting its focus to original content in order to gain a competitive advantage. Still, remaining competitive within the online streaming industry is Netflix’s bread and butter. Choose either WFM or Netflix. Then write a 2-page paper with the following two parts:
PART 1: Competitive Advantage – conduct some research and prepare the following information for the first page of your paper.
- What is the NAICS code for this company – in other words, what is the company’s primary industry?
What is this company’s strategy for competitive advantage (cost leadership, differentiation)? According to a credible (and cited) source you found, how well is this company doing when it comes to sustaining competitive advantage, and why?
Who are two of the primary competitors for this company? How well would you say those two competing companies are doing when it comes to sustaining their competitive advantage?
- PART 2: Porter’s 5 Forces – make a bullet list of Porter’s 5 Forces for your selected company for the second page of your paper.
? draw from your own knowledge and one or two sources to make a bullet list of the 5 competitive forces in Porter’s model.
